7-Eleven: Substantial opportunity ahead with sales mix enhancements
Following the jilted tie-up between 7-Eleven (Seven & I Holdings) and Circle K (Alimentation Couche-Tard), Seven & I updated investors on its growth strategy. (Here we will speak solely of the US business. Additionally, the IPO plans for the US remain.) The strategy includes expanding its private label food offering and quality to raise consumer perceptions in regards to distinctiveness, “taste,” and value, but especially as it relates to fresh and prepared meals.
2 minutes