Notable Hit 1: (GIS:NYSE) On Wednesday June 30, 2021 General Mills, Inc. (GIS) posted better-than-expected revenues of $4.52bn surpassing the consensus estimate of $4.34bn (-3.95%) and in the same direction as Advan’s forecasted sales. The revenue was -9.94% YoY - Advan’s foot traffic data captured a decrease in traffic at its factories of -12.19% YoY. Advan’s footfall data has** 0.9 correlation on a YoY basis** with General Mills’ top-line revenue over the last 10 quarters.

While many U.S. residents feared public transportation during the COVID-19 pandemic, many started to shop around for a car resulting in driving the demand up, fact that led to a price hike as high as 30%. On the other side, rental car companies sold a big chunk of their fleet in exchange for cash liquidity as the demand for car rentals dropped 70%-80% especially in the early months of this turbulence.

After being grounded for over a year, Americans have begun traveling again. Now, people all over the country are trading the comforts of home with the experiences of hotels, resorts, and casinos. Our research suggests that both these industries have begun to rebound nicely from the pandemic. As of June 2021, foot traffic in hotels and resorts was up 140% over June 2020. Casinos are up 243% since June 2020. Although both sectors have seen great improvements since the peak of the pandemic, however hotels and resorts remain 30% below June 2019 levels, while casinos are still down 23%.

Notable Hit: (KMX:NYSE) On Friday June 25, 2021 CarMax, Inc. (KMX) posted better-than-expected revenues of $7.7bn surpassing the consensus estimate of $6.11mm (-26%) and in the same direction as Advan’s forecasted sales. The revenue was +138.4% YoY - Advan’s foot traffic data captured an increase in traffic of +84.77% YoY. As a result, the stock was +6.3% in the pre-market from its previous close price at $119.43. Advan’s footfall data has over 0.

After months of cramped up home workouts, people across the U.S are now looking to get their fitness routines back on track. Our research data suggests that gyms across the country have been seeing increased customer traffic as a result of the recent easing of Covid restrictions and the long-awaited return to normalcy. As of May 2021, foot traffic in nationwide gym chains was back to 51% on average compared to Jan 2020 and 47% back to May 2019 levels, suggesting that gyms overall are halfway through to reach pre-pandemic levels.

Notable Hit: (RH:NYSE) On Wednesday June 9, 2021 RH (RH) posted better-than-expected revenues of $860.79mm surpassing the consensus estimate of $746.1mm (-13.22%) and in the same direction as Advan’s forecasted sales. The revenue was +78.25% YoY - Advan’s foot traffic data captured an increase in traffic of +121.85% YoY. Advan’s footfall data has 0.93 correlation on a YoY basis with RH’s top-line revenue over the last 10 quarters. Notable Hit 2: (LZB:NYSE) On Tuesday June 15, 2021 La-Z-Boy Incorporated (LZB) posted better-than-expected revenues of $519.

Notable Hit 1: (THO:NYSE) On Wednesday June 9, 2021 Thor Industries, Inc. (THO) posted better-than-expected revenues of $3.46bn surpassing the consensus estimate of $2.96bn (-14.54%) and in the same direction as Advan’s forecasted sales. The revenue was +105.7% YoY - Advan’s foot traffic data captured an increase in employee traffic of +90.85% YoY and +47.8% YoY in overall traffic at its factories. Advan’s footfall (employee) data has over 0.85 correlation on a YoY basis with Thor’s top-line revenue over the last 9 quarters and 0.

Gas prices and futures (contracts to buy gasoline at some point in the future) have been up massively over the last few months, to the extent that some traders are betting on the return of $100 oil/barrel before the end of the year (Options Traders Bet on Return of $100 Oil ). It was reasonable to expect that with US reopening after the pandemic we would see an increased demand in travel, and gasoline demand as a result.

(PVH:NYSE) On Thursday June 3, 2021 PVH Corp. (PVH) posted better-than-expected revenues of $2.08bn surpassing the consensus estimate of $1.93 (-7.32%) and in the same direction as Advan’s forecasted sales. The revenue was up (+54.71%) YoY - Advan’s foot traffic data captured an increase in traffic of (+62.1%) YoY. Advan’s footfall data has over 0.97 correlation on a YoY basis with PVH’s top-line revenue over the last 10 quarters. Follow us on Twitter and LinkedIn .

The answer is: Yes and no. Road trips are back but air travel is slower to recover. Using our latest traffic pattern data, some interesting new travel trends emerged over the Memorial Day weekend (MDW) - the unofficial beginning of the summer season for many Americans on the go. We believe this pattern could be a leading indicator for consumer behavior as we move closer to Independence Day in July and the summer vacation period.